Many leaders perceive interruptions in their days as annoying and troublesome. However, the authors see interruptions and other incidental points of contact as opportunities to promote the organizations values, purpose, and agenda. They go further to suggest that the most powerful and long-lasting effects of skilled leadership take place in such informal momentsnot in the formal, scripted, and often elaborately staged presentations where leaders attempt to energize and inspire their employees, shareholders, and customers. Doug Conant is known from moving The Campbell Soup Company from "poor to great" by valuing the moment-by-moment contact he had with the people who were capable of restoring greatness to the company. The intersection of the leader, the other(s), and the issue is the TouchPoint. The authors maintain that the four essential components of TouchPoint preparation are (1) the head, (2) the heart, (3) the hands, and (4) touch. One of the most valuable uses