I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
Begynd nu

Læs og lyt gratis i 30 dage

I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World

Fra 79 kr/måned efter prøveperioden. Afslut, når du vil.

I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World
Begynd nu

Læs og lyt gratis i 30 dage

Læn dig tilbage med Nextorys app, og find din næste historie blandt hundredtusindvis af lyd og e-bøger.

Fra 79 kr/måned efter prøveperioden. Afslut, når du vil.





I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World

3.00 1 Karakter
9 h 29 min
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.

Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?

The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.

Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World er tilgængelig som lydbog og e-bog.

  • Lydbog

    Offentliggjort : 2019-06-12

    Oversætter: Helen Dyrbye

    Sprog: Engelsk

    Forlag Lydbog: Gyldendal Business

    ISBN Lydbog: 9788702275858

  • E-bog

    Offentliggjort : 2019-06-12

    Oversætter: Helen Dyrbye

    Sprog: Engelsk

    Forlag E-bog: Gyldendal Business

    ISBN E-bog: 9788702275841

Læs mere

Det her kan andre lide ved Nextory

Skønt at kunne lytte til en god bog, når jeg sidder i bilen eller på flyet eller i toget.

AnitaAnita

Let at læse og godt, at man kan indstille baggrundsfarve og tegnstørrelse.

PeterPeter

Hurtig og venlig kundeservice, godt udvalg og flot brugergrænseflade. Løbende udvikling af appen.

AnnaAnna
img

Tusindvis af bøger venter

Læs og lyt så meget du vil. Du vælger selv, hvornår du vil ændre eller afslutte abonnementet.

image

Sjovere end nogensinde med bøger

Mere en 11 000 læsere har givet Nextory 5 stjerne på App Store og Google Play.

image

Bogudfordr dig selv

Sæt egne læsemål og følg bogstatistikken med funktionerne Bogudfordringen og Læsedagbogen..